The website says that the meats and cheeses contain no by-products, no cereals or fillers, and no artificial flavors or colors. I've taken to eating sandwiches during my lunch hour (on my 100% whole wheat bread of course) so it's either Boar's Head or I will have to start roasting my own turkey and chicken on the weekends to slice up for sandwiches later. I just have a feeling that the website (and people who swear that Boars Head is 100% all natural) are misleading me, so I thought I'd see if anyone on here knows a little more about Boar's Head.